Surfing through the superfluous mass of media for content can seem like a daunting task. By adhering to a few helpful tips, you can streamline the process of finding content. Effective content curation involves carefully selecting, organizing, and presenting content in a way that provides value to your audience. It requires a deep understanding of your audience’s interests and needs, as well as the ability to filter out irrelevant or low-quality content.
Tips on Getting Started
Define your audience: Before you start curating content, you need to define your target audience. Start by asking questions. What are their interests, discomforts, and needs? What types of media are they most suited to absorb and retain information? Knowing your audience will help you curate content that resonates with them.
Choose sources wisely: There is a surplus of content available online, but not all of it is high quality or relevant to your audience. Be selective about the sources you curate from. Search out sources with a solid reputation for providing accurate, informative content. Identify popular thought leaders or sources that align with your leadership program themes and provides a diversity of perspectives. Some of our (free!) favorites are:
Select from a variety of formats: Select desired content from a variety of media sources to boost engagement from your audience. While some people might learn best watching a short video, others might benefit more by reading an article. Some great options are:
- Podcast episodes — How to Be Awesome at Your Job
- Short videos — Ignite
- Articles — Harvard Business Review
- Quick Guides — Culture Amp
- On-Demand Webinars — BizLibrary
Add value: Curating content isn’t just about reposting what other people have written, you must synthesize the information with themes unique to your business plan. To provide value for your audience, add your own commentary, analysis, or insights to the content you curate. This will help establish your authority and expertise in the industry.
Utilize a Learning Platform: Package and share curated content through a learning platform, such as Degreed, and encourage leaders to share their own content with peers through the tool. To act as a guide, Tractus partners with Degreed to deliver their Learning Experience Platform (LXP) to your small or mid-sized business.
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Key Takeaways
With the vast amount of information available on the internet, content curation has become an essential skill that eases workflow once you have the proper tools. By cataloguing a list of high quality, reliable, and diverse sources, and utilizing a learning platform, the process of content curation is made much more efficient. Content curation is more than sharing. It’s about finding the best learning content for your audience and presenting it in a way that keeps them coming back.
